Trump Media and Technology Group (TMTG) has spent a whopping $2 billion to purchase Bitcoin. This action puts two-thirds of its liquid assets in the top cryptocurrency. The firm has also reserved $300 million worth of Bitcoin options and will convert them to real BTC in the near future.

CEO Devin Nunes said that the ultimate goal is to be free financially and immune from allegedly discriminatory politics of traditional banks. He also connected the move to plans for a utility token in partnership with future operations, with rewards and in-platform payments potentially being given to users.
This giant Bitcoin investment places Trump Media in the list of largest public holders of Bitcoin following MicroStrategy, which holds over 607,000 BTC valued at approximately $72 billion. MicroStrategy added 6,220 BTC to its portfolio recently after investing an amount of approximately $739.8 million.

Bitcoin Price Rises as Institutions Stacking Up
After the announcement by Trump Media, its stock (DJT) increased between 4.6% and 7% to close at about $19.70. Bitcoin also surged recently after breaking above the $120,000 mark, driven by institutional demand and positive U.S. policy developments.

Donald Trump’s crypto-friendly policy, such as signing the GENIUS Act and battling central bank-issued digital currencies (CBDCs), has been welcoming corporates into the mix. Analysts believe that Trump Media’s action can upset anticipated market dynamics with Bitcoin halving cycles, triggering fresh bullish tendencies.
Whereas retail investors have been offloading exposure, particularly on exchanges like Binance, institutions quietly accumulate BTC. It is a redistribution of Bitcoin from retail to institutional hands.
SpaceX Transfers $153M in Bitcoin
According to data from Arkham Intelligence, SpaceX moved 1,308 BTC worth approximately $153 million to a dormant wallet on July 22. It is the first known Bitcoin since June 2022. In moving the money, SpaceX still holds some 6,977 BTC worth more than $800 million.
Analysts consider this transfer as an internal restructuring of their wallet rather than a market exit. SpaceX’s continued involvement is evidence of how big tech giants maintain large crypto reserves as a part of their investment strategy.
Bigger Trend of Corporate Take-up of Bitcoin
Corporate acceptance of Bitcoin is increasing. In addition to MicroStrategy, Tesla, and SpaceX, a number of other companies are increasingly turning towards Bitcoin as a strategic reserve asset. Increasing institutional interest is reshaping where Bitcoin is held, traded, and viewed in financial markets.
New issuers such as STRC, a Bitcoin-referenced dividend IPO, and corporate reserve growth are indications that crypto is moving into the field of normalized modern treasury management. This is evidence of sustained faith in digital assets despite volatility.