Trump Media and Technology Group has entered into a significant crypto project, buying $1 billion worth of Crypto.com’s CRO tokens. Consequently, the project aims to build a treasury of digital assets, the size of which will make the company a significant presence in the crypto space.
Strategic Partnership with Crypto.com
On August 26, 2025, Trump Media made the announcement that it would be partnering with Crypto.com in developing the Trump Media CRO Strategy. The new company will be investing $105 million’s worth of CRO tokens and targeting an overall treasury of $1 billion in CRO tokens, equivalent to approximately 19% of the market capitalization of the token. The company will also be investing $420 million in cash and a credit line of $5 billion to fuel its business.
Digital Asset Treasury Model
The investment is in line with a growing trend that sees companies introducing digital assets into their models. The strategy is consistent with that of MicroStrategy, which began purchasing Bitcoin in 2020. Trump Media CEO and chairman Devin Nunes said, “Companies of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries.”
Development of the CRO Token
The value of the CRO token increased by about 30% on the news to 21 cents per token. The token, however, is still short of its high of close to 97 cents in 2021. The gain reflects optimism on the part of investors towards Trump Media’s new venture and the prospects of the value of CRO tokens.
Plan of Expansion on a Broader Crypto Level
Trump Media’s investment is an extension of the trend in which companies that have no history with cryptocurrency are beginning to include digital assets in their frameworks. During Trump’s presidency, crypto-friendly policies have been a long-term ally that enable it to be a desirable destination for such investments.
Trump Media also recently announced that it will be retaining Bitcoin and launching an exchange-traded fund on established digital currencies. Overaall, since the market remains in development stages, this investment may provide a gateway for other companies that would want to walk similar lines of action.
