Morgan Stanley will introduce cryptocurrency trading on its E*Trade platform in 2026. The move is a major achievement for the bank that allows customers to purchase and sell Bitcoin and other cryptocurrencies from their current brokerage accounts.
Major Developments in Crypto Trading
According to multiple sources, Morgan Stanley is to expand its services amidst a welcoming regulatory environment. Moreover, the company is already making inquiries for strategic partnerships with well-established crypto companies in an effort to develop the infrastructure required to trade. This comes after the Federal Reserve’s easing of regulations, a move that has pushed financial institutions to venture into the world of crypto.
Impact on the Market
Furthermore, this move by Morgan Stanley allows the bank to compete directly with crypto-birth platforms like Coinbase and Kraken. Traditional finance players like Charles Schwab and SoFi also plan to undertake similar initiatives in crypto trading. As Bitcoin prices rise, with prices over $96,000 at the moment, retail traders more and more require regulated exposure to cryptocurrencies.
Current Offerings and Future Plans
Currently, Morgan Stanley offers Bitcoin products such as ETFs, futures, and options but to richer clients. The new E*Trade service will make cryptocurrencies accessible to the masses by opening up the market to a broader pool of investors.
Morgan Stanley‘s expansion into trading cryptocurrencies via E*Trade might turn the tables for retail investor exposure to digital currencies. When the bank finalizes partnerships and infrastructure, it will be well-positioned to meet the rising demand for cryptocurrency trading.
