The company now operates as Strategy through a brand transformation that combines an orange color palette inspired by Bitcoin with a stylized “B” logo. The Nasdaq 100 company has rebranded to demonstrate its transformation into a Bitcoin Treasury Company even though its business intelligence operations stay intact.
Financial Performance
The Bitcoin strategy adopted by the company proved effective as MSTR shares increased by 422% throughout last year to achieve $421.88. Strategy presently holds 471,107 Bitcoins worth over $46 billion which resulted in about $16 billion in net profits from its $30.3 billion investment.
Funding Expansion
Strategy obtained $563 million from its Strike Preferred Stock (STRK) equity issuance. The STRK shares starting March 31, 2025 will offer dividends and have a $100 liquidation preference as part of Strategy’s expansion efforts in Bitcoin acquisition.
Rebranding Initiative
The strategy rebrand represents a critical point in the company’s development which establishes its position as the top Bitcoin treasury and preserves its core business intelligence capabilities.
