Well, the Trump family has officially launched the $WLFI token, and the World Liberty Financial protocol has got the attention of the masses.
Who’s behind it? What’s the vision? And why does it matter for DeFi? Let’s take a deep-dive, anon…
What is World Liberty Financial?
World Liberty Financial is the newly launched protocol backed by U.S. President Donald Trump, and family members such as Eric, Barron and Donald Trump Jr. The goal is to “Make crypto and America great” and to secure the dominance of dollar-pegged stablecoins, starting with $USD1.
Traditional finance is about to change forever as it moves on-chain and merges with the powers of DeFi. World Liberty Financial is set to unleash the all-in-one hub for the new era of finance, where users can store, trade, lend, borrow and earn on stablecoins and leading cryptocurrencies.
WLFI Ecosystem
With plans to host your every financial need, World Liberty Financial (WLFI) has a few fantastic products that they will start with.
Lending & Borrowing dApp
As they begin their journey into Web3, WLFI has utilized Aave’s incredible infrastructure to launch a native lending and borrowing marketplace, which will share its generated revenue with Aave.
WLFI Stablecoin
Introducing the latest and Trump-approved US Dollar-pegged stablecoin, this is $USD1. $USD1 strives to become the leading stable currency of the new era of finance, designed to be stable, secure and transparent from the ground up.
WLFI App
Alongside the Lending & borrowing protocol and $USD1 stablecoin will be the go-to home for all products and services, the WLFI App. The WLFI App will enable users to deposit crypto via wallet or bank so they can use, store and access their assets at any time!
$WLFI Token
Now live on Ethereum, the BNB Chain, and Solana is the native token $WLFI, marking a monumental moment in crypto and financial history.
$WLFI is the governance token of the WLFI ecosystem, enabling token holders to vote and direct the future of the World Liberty Financial protocol.
Initially launching with a circulating supply of 27.04B tokens, $WLFI has a max and total supply of 100B tokens. According to sources, originally, $WLFI was supposed to launch with just 3.69 billion tokens, which has rightfully raised many questions across the CT community.
Conclusion
At the time of writing, the $WLFI token is trading at $0.24 with a market cap of $5.94B, ranking it the 27th largest crypto by market cap. When it launched, on September 1st 2025, it spiked to an ATH of $0.46, and is now down 47.68% in the last 24 hours. What happens next is a mystery, but hopefully $WLFI can be a great addition to this space!
Official World Liberty Financial Links
World Liberty Financial Website
Disclaimer
The content provided in this article is purely informational and nothing said is financial advice. Proceed with caution and always invest what you are prepared to lose. Remember that you are entirely responsible for your assets and investments and the author and the publication do not endorse any of the cryptocurrencies, protocols and/or strategies in this article.